National Reputational Ad Campaign

Design, Direction
About This Project

Conceptualized crucial reboot of Concordia’s the most important and visible ad campaign. Discovering that University of Ottawa’s campaign, which was also flat-design oriented, was similar to Concordia’s work-in-progress close to its release, I added break-through design element distinguishing Concordia’s campaign from University of Ottawa’s raising the brand’s design elements to a more visually dynamic level by overlaying geometric patterns, specific to Concordia’s visual branding at the time, to the background.